Put the product in the routine
Demonstrate when and how the product is used. A clear texture, application or packaging moment gives the viewer something concrete to understand.
Beauty & skincare / VIDEO CREATIVE GUIDE
Beauty and skincare UGC that shows the routine.
Beauty creative works best when viewers can understand the product's place in a real routine. The MAV collection includes skincare presentations, a haircare introduction, a getting-ready sequence, spa scenes and animated product storytelling. Compare how each format introduces the product, shows texture or use, and carries the explanation. Use a reference to describe the direction you want, then build the brief around your own brand and approved product information.
People discovering a skincare, haircare, cosmetics or aesthetic-service offer and deciding whether to learn more.
POSSIBLE DIRECTIONS FOR A NEW BRIEF
Three ways into the story.
Lead with a creator explanation
Use conversational delivery to introduce one product or use case. Specify the tone and claims you can substantiate; an AI character should not be passed off as a real customer.
Give the service a setting
For spas and salons, show the treatment environment and what a visitor can expect. Real service footage and accurate descriptions help make the experience specific.
THE CURRENT COLLECTION
Beauty & skincare creative examples.
Skincare Creator UGC Video Ad
A creator-led skincare demo with a natural, straight-to-camera delivery and an up-close product moment.
Haircare Product Demo Video Ad
A relaxed haircare product introduction, filmed in a bright everyday setting with a personal recommendation feel.
Beauty Getting-Ready UGC Video
A beauty creator brings together makeup, outfit details and a getting-ready routine in a natural home setting.
Animated Beauty & Wellness Video Creative
An animated beauty and wellness storytelling sequence with expressive characters and product-led scenes.
Landscape Skincare UGC Video Ad
A widescreen skincare creator feature with a clear product reveal and a relaxed bedroom setting.
Spa & Facial Treatment Brand Video
A treatment-room sequence with soft lighting, close-up service details and a restorative spa atmosphere.
MAKE THE BRIEF SPECIFIC
What to share with MAV.
Use these details to start the conversation. Scope, pricing and timing are agreed for the individual project.
Start your beauty & skincare brief- Product, ingredient information and approved claims
- Routine, audience and desired creator tone
- Brand assets, packaging and reference creative
- Platform, format and destination after the ad
A useful question.
Which beauty formats can I explore in the library?
The beauty collection contains creator UGC, product demonstrations, a spa brand film and 3D animation. Vertical and landscape examples are labelled with their actual aspect ratio and duration.