THE BUSINESS BEHIND THE CREATIVE

Video ad creative.
For your industry.

Find relevant video references and practical creative directions for your business. Each guide explains its audience, possible ad angles and the details that make a useful brief. Example counts reflect the actual collection; an industry with no clips offers a new-brief discussion.

NEW CREATIVE DIRECTIONS

Roofing video ads

Plan roofing video ads around inspections, storm damage and replacement enquiries. Explore creative angles and brief MAV on your service area and offer.

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NEW CREATIVE DIRECTIONS

HVAC video ads

Explore HVAC ad concepts for heating, cooling, maintenance and installation enquiries. Brief MAV with your service area, seasonal offer and booking process.

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6 CREATIVE EXAMPLES

Beauty & skincare video ads

Watch beauty and skincare video ad examples, including creator UGC, haircare demos, spa scenes and animation. Find a style and brief MAV on your product.

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4 CREATIVE EXAMPLES

Health & wellness video ads

Explore wellness spokesperson and animation examples. Plan an educational video ad around clear product information, a defined audience and approved messaging.

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2 CREATIVE EXAMPLES

Fitness video ads

Explore fitness-app and animated lifestyle creative. Brief MAV on your workout product, membership or digital experience, audience and intended action.

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2 CREATIVE EXAMPLES

Fashion video ads

Explore fashion and getting-ready video references. Plan creative around styling, product details, audience and the story behind your clothing or accessories.

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9 CREATIVE EXAMPLES

E-commerce video ads

Browse e-commerce UGC, product demonstrations and animation across beauty, kitchen and lifestyle products. Find a reference for your next product ad brief.

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1 CREATIVE EXAMPLE

Home & kitchen video ads

Watch a kitchen product demonstration and plan your own homeware video brief. Focus on the task, product details, usable footage and customer questions.

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1 CREATIVE EXAMPLE

Apps & tech video ads

Watch an app-focused creator reference and plan a software video ad around a real workflow, target user and clear activation step with MAV.

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NEW CREATIVE DIRECTIONS

Home services video ads

Plan video creative for cleaning, plumbing, landscaping or other home services. Brief MAV on the job, coverage area and the action customers should take.

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NEW CREATIVE DIRECTIONS

Real estate video ads

Plan property, agent-introduction or enquiry-led video creative. Share accurate listing information, authorised imagery and your intended audience with MAV.

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1 CREATIVE EXAMPLE

Pets & pet care video ads

Watch a pet-health spokesperson reference and plan a pet-care video brief around your audience, product or service, and approved educational messaging.

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1 CREATIVE EXAMPLE

Travel & hospitality video ads

Watch a cinematic travel and product reference. Plan hospitality or destination creative around authorised footage, a clear audience and accurate offer details.

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1 CREATIVE EXAMPLE

Dental video ads

Explore an animated oral-care creative and plan a dental video brief around approved information, the patient question and a clear next step.

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