Lead with a real property detail
Select the features that matter for the audience and show them through authorised imagery. Generated visuals should not misrepresent a property's actual condition or amenities.
Real estate / VIDEO CREATIVE GUIDE
Real estate video ads with the right facts in view.
Real estate creative can introduce an agent, explain a viewing process or help someone understand a property. Each task needs accurate information and a clear audience. There is no real-estate-specific clip in the current library, so the concepts on this page describe possible directions rather than completed property campaigns. A property brief should start with authorised imagery and current listing details.
Potential buyers, renters or sellers evaluating a specific property or agency service.
POSSIBLE DIRECTIONS FOR A NEW BRIEF
Three ways into the story.
Introduce the agent's process
Explain how a viewing, valuation enquiry or seller consultation works. Keep the description specific to the service your agency provides.
Give a viewing a clear destination
State how someone can request further information or a viewing. Check that listing availability and destination details remain current.
THE CURRENT COLLECTION
A new brief starts here.
No real estate-specific clip is published yet.
The directions on this page are proposed approaches. Explore the full collection for presentation styles, or share your own business and footage to discuss a relevant concept.
Browse the full creative libraryMAKE THE BRIEF SPECIFIC
What to share with MAV.
Use these details to start the conversation. Scope, pricing and timing are agreed for the individual project.
Start your real estate brief- Agency or listing details and intended audience
- Authorised property images or footage
- Current availability and approved feature statements
- Viewing, valuation or enquiry destination
A useful question.
Does this page show completed real estate campaigns?
No. The current collection has no property-specific example. The real estate page outlines possible creative directions and the assets needed for an accurate new brief.