Build a short journey
Use a sequence with a clear beginning and destination. Decide which moments communicate the experience without implying amenities or access that are not available.
Travel & hospitality / VIDEO CREATIVE GUIDE
Travel video creative that gives the journey a shape.
Travel content can connect a practical product moment with a wider destination story. The collection's landscape travel reference moves from packing and accessories to location scenes and photography. It provides a cinematic direction to discuss, not evidence that a particular hotel or destination has commissioned MAV. A new brief should connect actual locations, experiences and booking details to the audience you want to reach.
Travellers exploring a destination, a stay, an experience or a travel-related product.
POSSIBLE DIRECTIONS FOR A NEW BRIEF
Three ways into the story.
Connect product and place
A packing or camera moment can make a travel product's use concrete. Supply the actual product and authorised location assets for an accurate representation.
Keep the booking offer precise
If the ad promotes a stay or activity, agree on availability, inclusions and conditions before production. The destination page should carry the same information.
THE CURRENT COLLECTION
Travel & hospitality creative examples.
MAKE THE BRIEF SPECIFIC
What to share with MAV.
Use these details to start the conversation. Scope, pricing and timing are agreed for the individual project.
Start your travel & hospitality brief- Destination, stay, experience or travel product
- Authorised location and product footage
- Offer terms, inclusions and availability
- Audience, booking destination and format
A useful question.
Is there a landscape travel reference?
Yes. The travel creative is a 16:9 landscape sequence combining product and destination imagery. Its dedicated watch page presents the original clip and technical details.