Home services / VIDEO CREATIVE GUIDE

Local service video ads with a practical message.

A local service ad needs to explain the job, the area covered and the next step without making a viewer work for the details. Choose a specific service rather than a long catalogue of everything your team can do. The collection does not yet contain a dedicated home-services example. The concepts here help structure a discussion around a real service, with your own footage and business information.

START WITH THE AUDIENCE

Households seeking a defined service within the locations your business covers.

POSSIBLE DIRECTIONS FOR A NEW BRIEF

Three ways into the story.

01

Show what is included

Explain the scope of a cleaning visit, repair or maintenance job. Clear boundaries help a customer understand whether the service fits their need.

02

Make the booking process visible

Walk through the enquiry, scheduling and visit. Use your real process and the contact channel that your team monitors.

03

Use real job evidence

Bring actual project footage or authorised customer material to the brief. Do not use a generated scene as proof that a particular job was completed.

THE CURRENT COLLECTION

A new brief starts here.

No home services-specific clip is published yet.

The directions on this page are proposed approaches. Explore the full collection for presentation styles, or share your own business and footage to discuss a relevant concept.

Browse the full creative library
MAKE THE BRIEF SPECIFIC

What to share with MAV.

Use these details to start the conversation. Scope, pricing and timing are agreed for the individual project.

Start your home services brief

A useful question.

Are there local home-service examples in the collection?

There is no dedicated home-services clip yet. MAV can discuss a new concept from your service details; the page distinguishes proposed directions from existing portfolio examples.